Social Media Observatory

Get Instant Access To The Ultimate Guide To Getting More Leads, Sales and Customers Using The Power of High-Traffic Social Media Sites… Can’t see the Social Media Plan video? How to get more leads and sales using high-traffic social media sites How to use Facebook Pages to attract more loyal followers and increase business exposure How to use Twitter to “Tweet” your way to more followers How to use YouTube…

Low-budget recreations of movie trailers are nothing new. We’ve seen plenty on YouTube, but one Star Trek Into Darkness fan this week leveraged Twitter’s six-second video service, Vine, in a crafty way to imitate the new film’s trailer Fran

At the beginning of this year, Facebook overtook Google Maps as the most-used mobile app in the U.S. The social network giant also recently introduced a controversial new mobile interface, Facebook Home. Earlier this week, Home hit 1 million downl

Do you use email marketing for your business? Are you wondering how email and social can work well together? To learn how email marketing can integrate with social media, I interview DJ Waldow for this episode of the Social Media Marketing podcast. M

Do you have customers seeking support via social media? Are people talking about your company online? Many companies simply can’t afford to hire a social support team. So what are your options to manage these conversations with little to no resourc

Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days? This April, 1,100 passionate marketers from every corner of the world traveled to San Diego 

For one week in May, 45,000 Internet professionals come together in NYC to celebrate Internet business and culture at more than 400 events for Internet Week New York 2013, from May 20 to 27Mashable is proud to be a media partner for this year̵

Are you struggling to keep up to date with the latest Facebook changes? Are you conducting activities that are against Facebook’s policies? It isn’t easy to keep up with all of Facebook’s updates. Here are 5 ways marketers can stay up to date o

I received an email from my friend at CIO Journal just as I boarded a United flight from Mexico City to San Francisco. He was on deadline and the topic was too good to miss as I’ve spent more than a fair amount of time studying and r

In a move that shows how Yahoo values what industry organizations, outlets and people are saying on Twitter, the company announced it will be integrating tweets into the news stream on Yahoo.com. CEO Marissa Mayer delivered the news in a bl

Social Media Day has become a full-fledged global movement since its launch in 2010. The event began with a few hundred Meetups and is now celebrated by thousands worldwide It has been officially recognized by more than 20 cities, including